Being named amongst the finalists in the UK Innovation and Entrepreneurship category
AI, bots, GDPR and virtual reality: dmexco 2017 highlights.
Curious what it's like to be an intern at Tech Essence? Read about Carlos's work placement experience.
Tech Essence is recognised as one of the top startups in the UK.
Whether you buy data from a data broker, lead generation business or other third party, you must ensure that the seller obtained the data fairly and legitimately, i.e. made it clear to customers that their details would be passed on for marketing purposes and obtained the necessary consent for doing so. Current legislation obliges businesses to offer prospects the option to receive future correspondence and marketing emails (opt-in) as clarity of consent and third-party sharing were the biggest concerns of consumers in 2016, according to the Direct Marketing Commission.
Ken Leren, Tech Essence's founder, is on Shift 100 MadTech list.
Getting the right consent on data capture should be a matter of utmost importance.
Where did all media, marketing and creative professionals gathered last week?
Tech Essence in full swing! Read about some of the industry events we will be attending this month.
Technology and Big Data enable marketing professionals to monitor, track and optimise their marketing campaigns.
Delivering on the promise of continuous improvements, here are our new and enhanced features.
A reflection in last week's Performance Marketing Insights conference that we were proud to exhibit!
The best way to prepare for Black Friday is to plan how to deal with a traffic spike and how to track customer journeys across multiple channels and devices.