Are you planning to buy data from third parties?

Whether you buy data from a data broker, lead generation business or other third party, you must ensure that the seller obtained the data fairly and legitimately, i.e. made it clear to customers that their details would be passed on for marketing purposes and obtained the necessary consent for doing so. Current legislation obliges businesses to offer prospects the option to receive future correspondence and marketing emails (opt-in) as clarity of consent and third-party sharing were the biggest concerns of consumers in 2016, according to the Direct Marketing Commission.