TECH ESSENCE'S FOUNDER WITHIN THE FRESH BUSINESS THINKING SHIFT 100
London, 13th March 2017 - We are delighted to announce that Tech Essence's founder, Ken Leren, has been included within The Fresh Business Thinking Shift 100, the MadTech (Marketing and Advertising) edition, in association with KPMG Small Business Accounting. The Shift 100 celebrates one hundred small businesses who have made innovative strides and used technology to bring new ideas to marketing and advertising industry.
According to Fresh Business Thinking, the online resource for business owners, directors and entrepreneurs, "These entrepreneurs have been selected because they are dynamic, agile and shifting gears. They have brought an innovative product to market, cleverly harnessed a technology or process, led the revolutionary execution of a new technology and disrupted their markets".
"I am honoured to have been included in Shift 100 list and that my work is acknowledged by colleagues in the marketing and advertising industry. Technology is what drives our industry and with only 18 per cent of marketing professionals feel they have the correct technology tools required, consolidation opportunities are created for technology platforms, such as Marketing Town. I began my company with a mission to help data-driven marketers target better and spend smarter and I am grateful to be recognised for helping advertisers and publishers realise their digital potential through innovative use of technology", Ken says.
About Tech Essence:
Tech Essence is a SaaS-based marketing technology solution provider, specialising in helping marketing professionals make informed decisions on measuring and optimising their multi-channel marketing efforts. With the intention to revolutionise partner marketing, we have developed our own proprietary platform, Marketing Town, to take campaign management, tracking and analytics to the next level. Marketing Town is one of the most technologically-advanced performance marketing solutions available, tracking multi-channel marketing campaigns in real-time and providing in-depth reporting.