You need to act on the GDPR now, if you want to avoid putting your business continuity at risk.

GDPR COUNTDOWN TIMER

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CHALLENGES


  • GDPR will affect call centre operations & many agents will be left without a job

  • Have an obligation to apply new regulations to the management of customer informations

  • Consumers are growing ever more concerned about the security of their data

  • Have an obligation to protect customer data and brand reputation


SOLUTIONS


You are generating and managing huge amounts of data on a daily basis, but the way your data is generated and handled can make all the difference. Data protection will have to be integrated into the core of all your business procedures, ensuring GDPR compliance at all times. The question is: are you GDPR prepared?

Marketing Town can help you move towards a more targeted approach that is more efficient, as well as move from poor-quality customer data to high-quality leads. Through our platform, we can give you access to compliant, vetted partner data sources to improve your customer contact data quality and avoid possible fines, while ensuring that all our data is accurate, compliant and properly permissioned. You might have a smaller pool of prospects, but with Marketing Town all your prospects will be of a higher quality. After all, lead quality and compliance should be your top priorities.

Contact us

MARKETING TOWN BENEFITS

Stay on top of your game and comply with all relevant legislation

Lawful handling and processing of data

Discover compliant data sources & higher quality, contactable leads

Technology plays a vital role in the governance of the new GDPR requirements

Real-time reporting of traffic and conversions

Are you prepared for the GDPR?

6,2OO

contact centres in the UK


61%

of fraud originates in the telephony channel before spreading elsewhere


6%

of annual revenue costs poor-quality customer data to businesses

325K

agents calling outbound