Big changes are coming.
Are you prepared?

GDPR COUNTDOWN TIMER

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CHALLENGES


  • Verification and validation of existing email addresses

  • Existing lists do not have consent obtained or meet GDPR standards

  • You need explicit opt-in for all marketing, including email, SMS, and calls

  • Buying or leasing email data lists is no longer an option

  • Have an obligation to protect customer data and brand reputation



SOLUTIONS


GDPR will have a dramatic impact on the retail industry and you need to get control of your data. The days of pre-ticked opt-in boxes and opt-out boxes consenting to further information are numbered so you need to act quickly. Third-party data has become commoditised and thus, GDPR is accelerating the reality that brands have to own a first-party data set.

Reliance on third-parties continues to grow, so does your concern about the fragmented view of your customers, impacting your ability to deliver the right customer experience and making it impossible to build consistent, end-to-end customer journeys. Therefore, you ought to stop relying on third-parties and be first-party data-driven. Our platform, Marketing Town, can not only help you generate your own database of first-party opt-ins, but also foster transparency and trust between you and your partners.

MARKETING TOWN BENEFITS

Capture valuable insight to increase the relevance of future marketing communications

Build a deeper understanding of customer interests

Extensive and reliable network of data suppliers

Accountability and compliance with the principles of GDPR

Real-time reporting of website traffic and conversions

Data breach risk mitigation caused by third-parties

Are you prepared for the GDPR?

77%

of retailers are unclear as to how they will respond to GDPR


16%

of retail businesses ask for consent before using customer data


2/3

of retailers will find it hard to comply if asked to exercise 'right to be forgotten'

25%

of retail firms will go out of business if they receive the maximum punishment