GDPR will have a dramatic impact on the retail industry and you need to get control of your data. The days of pre-ticked opt-in boxes and opt-out boxes consenting to further information are numbered so you need to act quickly. Third-party data has become commoditised and thus, GDPR is accelerating the reality that brands have to own a first-party data set.
Reliance on third-parties continues to grow, so does your concern about the fragmented view of your customers, impacting your ability to deliver the right customer experience and making it impossible to build consistent, end-to-end customer journeys. Therefore, you ought to stop relying on third-parties and be first-party data-driven. Our platform, Marketing Town, can not only help you generate your own database of first-party opt-ins, but also foster transparency and trust between you and your partners.